Brand Delivery and Website Logo Pack

Plan approved masters, app resources, profile images and website representations separately. The optional tool generates only a fixed website raster bundle.

Plan the delivery before generating copies

Keep the approved master. The optional tool below serves a specific preparation step; it does not approve a brand kit, build an app resource catalog, compose every platform placement, or verify a stream recording.

Prepare a Brand-Master Handoff

A useful branding kit records which artwork is approved and how each derivative should be used. An authorized SVG trace can supply geometry; it does not choose brand colors, recover fonts or create a complete kit automatically.

Identify the master before exporting

Ask for the owner’s original vector document before tracing a screenshot. Keep its source, revision and permission record with the handoff. If reconstruction is necessary, compare silhouette, lettering, counters and overlaps with the approved reference before calling the trace a master.

Full-color, one-color and reversed variants are separate design decisions. A white version may need different openings or stroke weight on dark backgrounds. Do not merely invert every color and assume the result is approved.

Worked handoff inventory

Illustrative ORBIT handoff, not generated tool output

Item: orbit-master.svg
Owner decision: Approved geometry and revision
Review: Check paths and whether any raster content is embedded.

Item: orbit-one-color.svg / orbit-reversed.svg
Owner decision: Approved variants made in an editor
Review: Inspect counters, overlaps and light/dark placement.

Item: Header and profile PNGs
Owner decision: Named placement and pixel dimensions
Review: Check small-size legibility, crop and alpha.

Item: AI, EPS or PDF copy if requested
Owner decision: Separate application export
Review: Reopen in the recipient’s workflow.

Item: Usage note
Owner decision: Approved color values, font identity and license, minimum-size observations
Review: Distinguish RGB values from recipient-specific CMYK or spot-color decisions.

Illustrative ORBIT handoff, not generated tool output
Item	Owner decision	Review
orbit-master.svg	Approved geometry and revision	Check paths and whether any raster content is embedded.
orbit-one-color.svg / orbit-reversed.svg	Approved variants made in an editor	Inspect counters, overlaps and light/dark placement.
Header and profile PNGs	Named placement and pixel dimensions	Check small-size legibility, crop and alpha.
AI, EPS or PDF copy if requested	Separate application export	Reopen in the recipient’s workflow.
Usage note	Approved color values, font identity and license, minimum-size observations	Distinguish RGB values from recipient-specific CMYK or spot-color decisions.

For an illustrative 240-pixel-wide header displayed with a 2× raster asset, export 480 pixels from the approved master. That arithmetic does not make the same file suitable for a circular avatar or a print process. Keep each placement decision explicit.

Deliver choices with the files

Document where the original came from and who approved the revision. Do not infer font licensing from a raster image.
Keep live-text sources separately when permitted, and identify any outlined or reconstructed lettering.
Specify the approved color reference and intended background; screen sampling does not establish Pantone or print-profile equivalence.
Include a visual contact sheet or proof for the actual files, not a claim that every requested format was generated here.

Use the website pack for its fixed raster inventory or the resizer for individual output dimensions. Native AI/EPS/PDF handoffs require the relevant separate editor workflow. An actual kit needs its own approval record and reopened derivatives.

Prepare App Icons and In-App Logo Assets

A launcher or store icon and a logo inside an app are different deliverables. Begin with the target platform and project configuration, then derive assets from an approved master. Vectorize does not generate an app asset catalog.

Separate three app asset jobs

Decisions before export

Job: Store or launcher icon
What to obtain from the app project: Current platform artwork requirements, target OS and packaging format
What to inspect: Canvas, background, small-size legibility and actual platform mask.

Job: Android adaptive icon
What to obtain from the app project: The project’s foreground/background and any additional required layer configuration
What to inspect: Layer movement and masking in the target preview; a flattened square is not an adaptive package.

Job: In-app header or splash artwork
What to obtain from the app project: Framework-supported formats and the actual layout size
What to inspect: Import/render behavior, aspect ratio and theme contrast.

Decisions before export
Job	What to obtain from the app project	What to inspect
Store or launcher icon	Current platform artwork requirements, target OS and packaging format	Canvas, background, small-size legibility and actual platform mask.
Android adaptive icon	The project’s foreground/background and any additional required layer configuration	Layer movement and masking in the target preview; a flattened square is not an adaptive package.
In-app header or splash artwork	Framework-supported formats and the actual layout size	Import/render behavior, aspect ratio and theme contrast.

Do not assume that a framework accepts raw SVG just because a browser can display it. Check the selected renderer and version before introducing a plugin or conversion dependency. A favicon ZIP is a web icon package, not a substitute for an Apple asset catalog or Android resource configuration.

Worked mask and size review

Illustrative design exercise: place a long ORBIT wordmark and a compact O monogram in separate square drafts. Preview each under the target masks. If the wordmark becomes unreadable, choose an approved small-size mark; merely increasing the PNG dimensions will not make tiny displayed letters larger.

Keep foreground detail away from mask-sensitive corners until you have checked the actual target preview. Avoid baking a guessed corner radius into the master. Prepare light/dark presentations deliberately and inspect them on the target device or simulator. No store rejection rule or universal safe-area dimension is asserted here.

Build and verify in the app toolchain

Record platform, target version and current primary asset guidance before choosing required sizes or layers.
Export the needed derivatives in the project’s supported format. Keep editable paths and any live text in the source master.
Add the files to the app project using that version’s asset workflow, then inspect the resulting launcher and in-app views at their real sizes.
Check masks, themes, selected/unselected states where relevant, and install/package output separately from the source files.

This preparation checklist is not a version-specific Apple or Android packaging walkthrough. Consult the current documentation for your selected target; no store acceptance, complete icon generation or automatic SVG support is established here.

Prepare Logo Assets for Profiles and Banners

Start with the placement: profile icon, cover/banner, post composition or watermark. Reuse the approved logo master, but compose and inspect a separate export for each placement. Vectorize does not publish social assets or certify platform dimensions.

A profile square is not a banner

Separate compositions

Placement: Profile icon
Decision: Choose a compact approved mark and inspect the actual circle or other mask.
Failure to look for: Fine lettering disappears or the mark touches the crop.

Placement: Banner / channel art
Decision: Keep essential identity in the verified center-safe area; let expendable background extend outward.
Failure to look for: Different displays crop the logo or slogan.

Placement: Watermark
Decision: Make a separate modest mark for the intended overlay and background.
Failure to look for: Thin edges vanish or the watermark obscures content.

Placement: Instagram or other post artwork
Decision: Compose at the selected placement dimensions; check current platform guidance for color and encoding.
Failure to look for: A resized profile image leaves the post poorly composed.

Separate compositions
Placement	Decision	Failure to look for
Profile icon	Choose a compact approved mark and inspect the actual circle or other mask.	Fine lettering disappears or the mark touches the crop.
Banner / channel art	Keep essential identity in the verified center-safe area; let expendable background extend outward.	Different displays crop the logo or slogan.
Watermark	Make a separate modest mark for the intended overlay and background.	Thin edges vanish or the watermark obscures content.
Instagram or other post artwork	Compose at the selected placement dimensions; check current platform guidance for color and encoding.	A resized profile image leaves the post poorly composed.

For YouTube, separate channel picture, banner and watermark work. Consult the current channel-art template and inspect the desktop, mobile and TV previews before final export. An old center-safe-area number is not an all-device visibility guarantee.

Use the optional tool only if this preparation step fits your delivery plan.

Drag & drop your image here

Picker: PNG, JPEG, SVG, WebP, BMP or TIFF. Tool support varies.

Output Deliverables

Upload and process a logo to see results.

How It Works

Choose the right master
Keep existing editable SVG artwork when your website supports it.
Generate the raster bundle
Use the fixed website pack when you need its configured raster placements.
Test each placement
Extract the ZIP and check header, square, link-preview and icon assets in the receiving layout.

Full Featured

Website asset bundle

One action packages configured sizes. It does not install them or modify your site.

Representation choice

Choose SVG for editable shapes where supported and PNG for raster transparency. Resizing does not remove an opaque background.

Choose the web representation before using the bundle

Keep the original SVG or design master. Use an existing SVG where your website can render it correctly; choose PNG when raster transparency is needed or the CMS/email placement does not accept SVG. WebP may be useful where supported, but compare actual appearance and bytes. This optional bundle creates raster derivatives, not vector geometry.

Plan responsive placement and accessibility

Illustrative header: if the logo displays at 200 × 50 CSS pixels, a 400 × 100 raster provides two image pixels per CSS pixel. Use proportional layout sizing and reserve its aspect ratio to avoid unexpected movement. This is a placement example, not a universal export requirement.

Give a meaningful linked logo an accessible name describing its destination. If adjacent text already supplies that name, avoid redundant image text. Test the actual CMS or email placement. Inline SVG is not automatically faster: caching, reuse and HTML size also matter; no percentage saving is promised.

Fixed optional website bundle

Archive member: header-logo-250x100.png; header-logo-400x150.png
Source-defined behavior: Fit inside the named bounds; a 4:1 source fits as 250 × 62.5 before pixel rounding, not an exact 250 × 100 canvas.

Archive member: square-logo-512x512.png; square-logo-1024x1024.png
Source-defined behavior: Contain in square PNGs with transparent padding. Painted source backgrounds remain.

Archive member: og-image-1200x630.jpg
Source-defined behavior: Center cover crop. JPEG has no alpha; matte is RGB 18 for alpha-bearing input and white otherwise.

Archive member: favicon-32x32.png
Source-defined behavior: One 32-square PNG. This is not the full favicon ICO/manifest package.

Fixed optional website bundle
Archive member	Source-defined behavior
header-logo-250x100.png; header-logo-400x150.png	Fit inside the named bounds; a 4:1 source fits as 250 × 62.5 before pixel rounding, not an exact 250 × 100 canvas.
square-logo-512x512.png; square-logo-1024x1024.png	Contain in square PNGs with transparent padding. Painted source backgrounds remain.
og-image-1200x630.jpg	Center cover crop. JPEG has no alpha; matte is RGB 18 for alpha-bearing input and white otherwise.
favicon-32x32.png	One 32-square PNG. This is not the full favicon ICO/manifest package.

Review the generated copies

A wide header and a tall symbol should not be expected to fill the same box. Check the actual header dimensions, inspect the OG crop for missing letters, and view the favicon at 32 pixels. Alpha-bearing metadata can select a dark OG matte even when the visible artwork looks opaque.

If the fixed OG crop loses the mark, compose a separate image with the OG generator. If you need a different header size or a white matte, use a deliberate separate export. The ZIP contains neither the original vector master nor a complete branding kit; retain those separately.

Owned example: inspect the copies, not just the filenames

We authored this 400 × 100 test mark with colored edge markers and a small white square. A local run of the current pack generator produced the files shown here. This checks this synthetic source and the generated archive; it is not a browser-installation, website-placement or platform-preview test.

Wide navy test mark with a red left marker, green right marker and small white square, on transparency — Original: a 4:1 source. The gray behind transparent areas belongs to this page.

Contained square copy retaining red and green edge markers with large transparent margins above and below — 512-square PNG: contain preserves both edge markers and adds transparent margins.

Cropped OG JPEG with only the central navy rectangle and white square; red and green edge markers are missing, with dark matte above and below — 1200 × 630 OG JPEG: cover removes both edge markers. Transparent source margins become a dark matte.

The generated header files measure 250 × 63 and 400 × 100, despite their bounding-box filenames. The other members are 512-square and 1024-square PNGs, the 1200 × 630 OG JPEG and one 32-square favicon PNG: six members total. This archive contains no SVG master or complete favicon ICO/manifest package.

A second run used an otherwise matching source flattened onto white with no alpha channel. Its OG JPEG has white margins; the transparent source’s corner measures RGB 18. Neither OG crop retains the red or green end marker. If those ends are meaningful artwork, reject this fixed crop and choose a deliberate contain or centered composition in the brand image tools.

Tall navy test mark with a red top marker, green bottom marker and small white square on transparency — Tall-input check: the same construction authored at 100 × 400.

Wide OG crop of the tall source, showing only the central navy region and white square, with both top and bottom markers missing — The tall source also loses both end markers in the fixed OG cover crop.

Two further runs used transparent and opaque-white 100 × 400 sources. Their header copies measure 25 × 100 and 38 × 150; the square sizes and archive membership remain the same. The transparent tall source receives RGB 18 OG margins and the opaque source receives white. These wide and tall fixtures demonstrate contain versus crop behavior, not a guarantee for every logo.

Matching cropped OG image from the opaque white source, showing white margins and missing red and green edge markers — Opaque white-source comparison: background handling differs, but the missing edge artwork is not recovered.

Keep the source and review every required derivative in its actual destination. These observations do not establish outcomes for other proportions, fine lettering, browser caches, app resource catalogs or physical production.

Frequently Asked Questions

What is included in the website logo pack?

Two header PNGs within 250 × 100 and 400 × 150 bounds, 512-square and 1024-square PNGs, a 1200 × 630 JPEG OG image and a 32-square PNG favicon. Header dimensions vary with source proportions.

Are all backgrounds transparent?

No. PNG padding can be transparent, but an opaque source background is retained. The OG JPEG is flattened: alpha-bearing sources use an RGB 18 dark matte; sources without alpha use white. The OG composition crops to fill.