How to Export a Logo for Web
Exporting a logo for web use correctly means choosing the right format and resolution. This guide covers the three main web formats and when to use each.
Steps
- 1
For vectorized logos: export as SVG for use in website HTML — it scales perfectly at any screen density.
- 2
For email headers and CMS uploads: export as 2× PNG (double your target display size) for Retina sharpness.
- 3
For performance-critical contexts: run the SVG through the SVG Cleanup tool to minimize file size before embedding.
About How to export logo for web
Web logo export is a three-format decision: SVG, PNG, or WebP. Understanding when each is correct saves time and ensures the logo looks right across all display contexts.
SVG for websites (best choice for most logos): Use SVG directly in HTML for website headers, navigation bars, and footers. SVG scales perfectly on all screen densities (including Retina/HiDPI), is typically smaller in file size than PNG for flat logos, and supports CSS animations and hover effects. Inline SVG also improves page load performance by eliminating HTTP requests.
PNG for CMS and email: When a CMS, email platform, or form field requires an image file upload, export a PNG at 2× your target display size. A logo displayed at 200×80px should be exported as 400×160px PNG to look sharp on Retina screens.
WebP for performance: For the highest performance on modern browsers, WebP at the same 2× resolution is 25–35% smaller than PNG with equivalent visual quality. Convert from your SVG or clean PNG source.
Before exporting any format for web, run SVG through the SVG Cleanup tool to strip editor metadata and optimize paths. A raw vectorized SVG is often 3–10× larger than its optimized equivalent.